Agency
About Kokomo
Client
Zalando
Year
2022
Creative Direction
Teresa Jimenez
Emma Hutton
Design
Katarina Haeder
Emma Hutton
Finished Artwork
Katarina Haeder
Services
Brand Design
Packaging Design
Print Production
Finished Artwork
As one of Europe’s leading fashion and lifestyle platforms, Zalando sits at the intersection of style, culture and innovation. Beyond delivering products, the brand shapes how millions of customers discover and engage with fashion, creating experiences that feel both inspiring and effortless. As consumer expectations evolve, packaging presents an opportunity to create an elevated unboxing experience beyond the digital storefront—transforming a functional necessity into a considered brand touchpoint.
Every year, Zalando releases its coveted Beauty Advent Calendar—an experience that many of its loyal customers anticipate all year long. For 2022, the packaging concept was built around soft, luminous gradients, with pops of Zalando’s signature orange to evoke a sense of surprise and discovery. Silver foil accents brought a premium element, while the natural kraft substrate grounded the design in a more sustainable approach. The result was a contemporary, fashion-forward take on the traditional advent calendar—capturing the excitement of the season through a distinctive and memorable unboxing experience.
Zalando beauty advent
calendar
Zalando’s Beauty Advent Calendar reimagines the festive countdown through silver foil details, airy gradients and vibrant orange accents to create a distinctive unboxing experience.
Zalando beauty
gift box
A compact extension of the Beauty Advent Calendar, the Beauty Gift Box brings the same sense of discovery and playfulness to a smaller format, available in two distinct colourways.
