Client
Wollekind
Year
2026
Role
Creative Direction
& Brand Design
Services
Brand Strategy
Brand Identity
Art Direction
Website
Packaging
Print Collateral
Content Strategy
Content Creation
Wollekind is a premium children's clothing brand based in New Zealand, creating timeless garments from responsibly sourced wool and wool blends. Inspired by the beauty of New Zealand's nature and the wonder of childhood, each collection is built around a unique narrative expressed through thoughtfully crafted prints, colour palettes and carefully considered details. Designed to be cherished and passed on, the collections celebrate quality craftsmanship while encouraging families to create meaningful moments outdoors and build lasting memories together.
The visual direction takes a minimal and spacious approach, while focussing on premium craft, textures and natural materials. The colour palette consists of earthy tones with moments of vivid yellow, creating a colour system that feels both grounded and distinct. The word mark pairs a refined serif with a playful and expressive italic and has plenty of space to breathe—becoming the central graphic element across packaging and physical touchpoints.
*Imagery is used for conceptual purposes. Final brand photography is currently in development.
