Agency
Günther
Client
Netflix
Year
2020
Creative Direction
Nadine Nedrebö
Copywriting
Sureka Thanenthiran
Motion Design
Cédric Gottet
Graphic Design
Katarina Haeder
Location Imagery
Clear Channel
Services
Campaign Systemisation
Large Format OOH
Print Design
Illustration
Video & Image Selection
Post Production
Logo Design
Digital Banners
Home for Christmas is a Norwegian Netflix series that embodies the bare realities and complexities of life, love and relationships. Together with the Günther team, I worked on developing the visual direction and systemisation of campaign assets for pre and post campaign material. This included producing a wide range of graphic assets, with a large focus on OOH and DOOH. The visual direction was predominately based on imagery from the series to communicate important messages, as well as combining Netflix branding with a Chrismassy twist.
Working on the large format OOH involved design, image selection, image post production, understanding the location/site challenges, prepping final files for print production and adhering to Netflix brand guidelines. DOOH involved adapting our initial layout design and selecting/prepping clips from the series to hand over to our motion designer, while cross referencing the final outputs to ensure visual consistency.
