Brand
All Dae
Year
2023 – 2026
Role
Co Founder
& Creative Director
Services
Business Development
Creative Direction
Brand Naming
Brand Strategy
Brand Design
Brand Guidelines
Packaging & Print
Website & Ecommerce
Photography & Art Direction
SoMe Content & Ads
All Dae is a Berlin based premium hard seltzer brand positioned at the intersection of mixologist-driven flavour, elevated design and modern lifestyle culture. Founded by an award winning mixologist and myself, the company was created to redefine Germany’s emerging hard seltzer category through sophisticated flavour profiles and premium brand positioning.
The brand identity was designed to communicate confidence, quality and longevity—creating a distinctive visual language with the flexibility to evolve as the brand grows. In a category saturated with loud, overly busy packaging, the strategy embraced bold restraint. Clean typography with nuanced character, generous use of space and a considered colour palette created a premium aesthetic that stands apart on the shelf while reinforcing a confident, contemporary brand presence.
SoMe Static
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SoMe Moving
SoMe Moving